Indigenization is more than reconciliation: It is a better business practice! Some of the common questions businesses, educational institutions, and communities ask are: “Do we need an Indigenization strategy? If so, why; what is it really?; and, how do we do it?” Amplifying Indigenous Voices in Business is for organizations and allies who would like to make a positive difference by learning how to amplify Indigenous voices, Indigenize businesses, and support Indigenous entrepreneurship, all in the bigger spirit of reconciliation. Author Priscilla Omulo addresses Canada’s complicated history with Indigenous peoples and how that contributes to today’s challenges in the business realm. While the challenge is real, so is the opportunity, and Omulo’s step-by-step guide explains how any organization can make immediate plans to improve the way they do business by doing the research, consulting the right people, and formulating a strategy to move forward. Omulo shows readers how a commitment to doing the right thing will lead to a more sustainable and inclusive place for all, and a stronger foundation for businesses and other organizations.
Priscilla Omulo of Tsartlip First Nation has amassed more than a decade of experience advocating for and working with Indigenous youth and families. She sits on a variety of anti-racism boards and task forces. Omulo was also awarded the Women’s Collaborative Hub — Indigenous Leadership Award (2019). This is her first book.